NATREL Communications Wins Rx Club Award for CSL Behring Global Branding Project

Parsippany, NJ, November 19, 2010 — NATREL Communications announced today that the agency has been awarded a prestigious RX Club Award of Excellence for Global Branding Guidelines developed for the CSL Behring brand, HIZENTRA^®.

NATREL Communications is a health care advertising agency that serves pharmaceutical companies and brands through integration of traditional and innovative strategies, tactics, and media. The firm’s comprehensive service spectrum ranges from developing positioning strategy and all aspects of branding (including global brand development) to tactical implementation (including world-class creative execution). The company relies on a wide-open creative brainstorming process and offers a proprietary Brand Personality Workshop that is unique in the industry.

CSL Behring, a global leader in the plasma protein biotherapeutics industry, is based in King of Prussia, Pennsylvania.

For more information, contact Allan Trent at NATREL Communications, 119 Cherry Hill Road, Parsippany, NJ 07054; (tel) 973.292.8400; (fax) 973.292.9101; or access the NATREL Web site at www.natrelusa.com.