Step 1
Become Knowledgable in the Category
Become Knowledgable in the Category
Step 2
Map the
Strategic
Plan
Map the
Strategic
Plan
Step 3
Define the
Ownable
Space
Define the
Ownable
Space
Step 4
Express
the Core
Brand Idea
Express
the Core
Brand Idea
Step 5
Validate
and Refine
Validate
and Refine
Step 6
Integrate
Marketing
Communications
Integrate
Marketing
Communications
Step 7
Conduct
Market
Surveillance
Conduct
Market
Surveillance
