Natrel to Provide Payer Marketing Support for sanofi-aventis Oncology Brands

Parsippany, NJ, April 25, 2011 — Sanofi-aventis U.S. has chosen natrel communications to provide oncology payer consulting and support. Natrel communications is a health care advertising agency that serves pharmaceutical companies and brands through the integration of traditional and innovative strategies, tactics, and media. The firm’s comprehensive service spectrum ranges from developing strategy (including managed market strategies) and all aspects of branding (including global brand development) to tactical implementation (including world-class creative execution).
The company relies on a wide-open creative brainstorming process and offers a proprietary Brand Personality Workshop that is unique in the industry.

Sanofi-aventis, a leading global pharmaceutical company, discovers, develops, and distributes therapeutic solutions to improve the lives of everyone.

For more information, contact Allan Trent at NATREL Communications, 119 Cherry Hill Road, Parsippany, NJ 07054; (tel) 973.292.8400; (fax) 973.292.9101; or access the NATREL Web site at www.natrelusa.com.